Introducing … Facebook Messenger Bot Marketing Unleashed …
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Brief Note :
Make no mistake, when Facebook opened its Facebook Messenger architecture, the marketing world went crazy.
Prior to this point, if somebody tries to reach you through your Facebook page, you basically have to either be physically available, or run the risk that your brand will suffer.
Facebook chat functionality and the logistics behind it was, to put it kindly, a strictly touch and go affair.
When FB decided to open up its system and allow for Messenger automation, this opened a whole new chapter in the brave new world of AI-assisted customer support and marketing.
This move made chatbot automation. It is definitely one trend whose time has come. Say good-bye to clunky AI. Say Adios to weak brand-killing customer interaction. Customers no longer have to wait. They can get the answers to their questions about your business just like they get their pizza-as soon as possible. No wonder people are excited about FB messenger chat automation!
You have to understand that we live in a 24/7 world. You don’t really know where your customers are going to come from. While you may have a fairly local focus, your customer may actually be traveling and calling you from a timezone. What do you do when they can’t interact with you or get information precisely at the time when they are most interested in your service or merchandise?
It’s no surprise that a lot of otherwise solid brands were faced with a hard decision. They either had to hire people at call centers, or have dedicated staff in order for their brand to be more responsive. Their other alternative was simply to just give a fixed time as to when they will be available.
If you’ve ever needed customer support, you probably know that this is not good enough. You don’t want to try to reach and learn the hard way that the peopl you are trying to get a hold of are not available. You definitely would be more open to their competitors. A lot of businesses were put in a serious competitive disadvantage because of this Facebook chat limitation.
With the new and improved Facebook messenger, brands can set up chatroids. These are sophisticated pieces of software that allow you to respond to your customers on a 24/7 basis. When they reach out to you, you can send them back an automated response along with certain trigger words.
When they enter those trigger words, you can then send them back a follow-up message that is directly tailored to their inquiry.This saves a lot of time, it definitely saves tremendous amount of money, and it gives you a means to communicate with them without eroding their trust in your brand.
Marketers, regardless of whether they’re promoting an established business, a struggling online business, or an startup, cannot afford to neglect or overlook of Facebook Messenger chatbot marketing and customer support.
In fact, if you play this right, you can turn your Messenger chatbot interactions into a sales opportunity. If you are still unclear as to why Facebook Messenger automation using bots is so revolutionary, here are five key reasons.
Full details are discussed in the book …